MARKET MAKERS
QUIET PROFESSIONALS. LOUD RESULTS.
DEVCOM runs on high-performance culture and a data-driven constitution. We started in the late 1990s as a two-man operation. Today we drive the adoption of new technology nationwide, and the way we work has never changed.
Our Development Command is powered by servant leadership. Every professional at DEVCOM operates by an ethos grounded in confidence, initiative, and accountability.
We educate first. That's how we drive penetration, speed adoption, and earn community loyalty.
We support every customer through the full lifecycle, and we send real intelligence from the field back to command. We win markets by earning trust in the communities we serve. That trust builds lasting customer relationships and raises lifetime value for our clients. Our reputation is earned one knock, one handshake, one satisfied customer at a time.
More than two decades of direct force-leadership define our culture, command structure, systems, and industry relationships. Authenticity, tradecraft quality, and consistency shape all that we do.
IN COMMAND
Justin Bastian
Co-Founder & CEO
"With our shield or on it."
Erik Moreira
President
"Tested by the field, forged by the fight."
Denis Chavarria
Director of Sales Operations & Fulfillment
"Victory through logistics."
Brett Sobeck
Co-Founder & COO/CFO
"On time. On target. Every time."
Thomas Lopez
Vice President of Talent Development
"Mission first, people always."
OUR MISSION
Deploy persistent, agile, performance-driven force trained in our proprietary sales process, product mastery, field operations, and mission discipline. Foster healthy, record-holding deal flow, not as a goal, but as a baseline.
OUR JOURNEY
1998
THE FIRST DOOR
DevCom founders begin as independent Direct Sales agents as natural gas deregulation opens "Customer Choice" pilot programs to commercial and residential customers. Knocking the first doors of a brand-new market, they educate consumers on a choice they never had, establish new territories and top national sales charts across the U.S.
1999
B2B SUPPLY
Their results draw the attention of a prominent Canadian alternative energy supplier, which recruits DevCom founders to contract in Ontario. Moving from households to businesses, they build a multi-million-dollar commercial pipeline in short order, including a supply contract with a major resort that other agents had failed to secure for years.
2003
TELECOM PIVOT
As the local and long-distance wars reshape residential telecommunications, the founders pivot into telecom. They introduce households to emerging DSL technology, translate a new product into everyday value at the door and top AT&T's national leaderboard.
2006
AGENCY ARCH
Through their agency, Tri-Com United, the founders win a direct contract with WOW!, overturning the company's longstanding prohibition on contracted Direct-to-Door services. Exclusive VoIP and triple-play territory rights follow, and the partnership supports multiple J.D. Power customer satisfaction awards. It is the beginning of an ISP/MSO client relationship that now spans two decades.
2007
MOST ADMIRED
The founders overturn a similar third-party Direct Sales restriction with WPS Energy Services, whose parent was recognized as America's most admired utility. They then bring the two industries together, launching the industry's first authorized joint-utilities Direct Sales partnership with WOW!, WPS and MXenergy.
2008
NEW-BUILD WARFARE
When WOW! makes its first new-build investment, the founders lead the launch. Competing head-to-head against AT&T U-verse, they win the market, helping establish the growth trajectory that carried WOW! to its IPO.
2011-2020
VENTURE YEARS
DevCom founders apply their entrepreneurial experience and Direct Sales success to ventures in global retail operations, tactical emergency medicine and disruptive technology, work that takes them around the world. Throughout, they maintain their WOW! relationship. Along the way, they form rare, lasting relationships with U.S. Special Operations veterans and human-centered scientists that later shape how DevCom develops its leaders.
2020
FULL CIRCLE
WOW!'s VP of Market Expansion recruits the founders back to where it all started, to re-operationalize the Direct-to-Door partnership they first established in 2006. DevCom Direct is born.
2020-2023
STREAMING EVOLUTION
Ahead of the industry, DevCom self-finances an integrated white-glove streaming TV installation and customer education engine. By bundling WOW! Internet and phone with YouTube TV, DevCom demonstrates the market penetration potential of streaming before WOW! launches the first cable MSO partnership with YouTube TV (following Frontier's pioneering 2021 ISP partnership). As WOW! sunsets legacy video, DevCom helps transition its high-value customers to the new WOW!–YouTube TV offering.
2024
ELITE OUTCOMES
DevCom produces the most successful FTTH launch in WOW!'s portfolio history. Beyond the sale, DevCom provides streaming TV installation, customer education training and rescue support to WOW! Operations, proving its value across the full customer lifecycle.
2025
FIRST-TO-FIBER
Based on record-holding KPI performance, DevCom is awarded exclusive access to WOW!'s newly built FTTH network activations nationwide. DevCom becomes the first team into WOW!'s new fiber markets, launching each community as its network comes online.
2025
TRADEMARK BORN
DevCom develops The Golden KPI™, its proprietary performance measure inspired by DuPont Analysis and the Golden Ratio. It integrates production (deal volume), integrity (a deal-health metric combining conversion and completion) and efficiency (turf penetration) into a single indicator, benchmarking every agent against elite capability.
2025
LEADER DEVELOPMENT
Drawing on the founders' rare relationships with U.S. Special Operations veterans and human-centered scientists, DevCom activates its unique leadership development model. The same path that develops interns into full-time agents and field leaders produced DevCom's President, and it remains open to every agent.
2026
M&A EVOLUTION
After WOW!'s $1.5B acquisition and $550M first-round expansion capital injection in December 2025, DevCom negotiates an industry-first Direct-to-Door partnership with WOW!'s new executive leadership. The partnership integrates DevCom across WOW!'s systems and divisional leadership, marking the next chapter of a relationship that has outlasted changes in ownership, products and leadership.